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Leaving ‘X’: beyoond’s choice to protect democracy

At beyoond, we continuously evaluate our communication strategies to ensure they align with our core principles and commitment to social responsibility. It is with careful consideration and a deep sense of responsibility that we announce the decision to cease the inclusion of the social media platform ‘X’ in our communication strategies for our clients.

The evolving landscape of social media has brought about profound challenges and opportunities for communicators. While social media can be a powerful tool for connecting with audiences, disseminating information, and fostering engagement, it is not without its challenges. In recent times, we have observed an unprecedented proliferation of fake news on ‘X’, as well as an exacerbated tendency towards controversy and polemics. While these are sometimes useful, unfortunately many of them have no real justification other than to further divide people.

Our mission at beyoond agency has always been rooted in our dedication to delivering responsible, reliable, and ethical communication solutions. We take pride in our commitment to providing accurate and trustworthy strategies that empowers our clients and their audiences. However, in the face of the escalating prevalence of misinformation on ‘X,’ we believe it is our duty to take a stand and protect the fundamental principles of democracy.

This decision is not made lightly. However, the growing menace of fake news on the platform has eroded its value in terms of social responsibility. The ethical and moral dimensions of our work have always been at the forefront of our approach, and as such, we are compelled to make this choice to protect the integrity and credibility of our communications.

We remain committed to adapting to the ever-changing digital landscape and will seek alternative, more responsible platforms and methods to deliver effective communication strategies for our clients. Our dedication to ethical communication, transparency, and the highest standards of professionalism will guide our future choices.

In closing, we want to express our gratitude to our clients, partners, and the public for their trust in us.

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